Sales Strategies

The Days of The PowerPoint Are Dead, So Now What?

On May 20, 2013, in Business Success, Guests, Podcast, Previous Show Recordings, Sales Strategies, Uncategorized, by Robyn Johnson

All of us have sat through a PowerPoint presentation, and been bored out of our minds, but yet we still tend to use PowerPoint presentations as a method for sharing information in a sales meeting. Is that still the way to go? Corey Sommers, author of “Whiteboard Selling: Empowering Sales Through Visuals”, strongly disagrees, he joined us to share why using a whiteboard to share visuals is more beneficial to a sales presentation than a PowerPoint presentation, how to create your message to include visuals, and how to empower your sales force to tell the story and extend the reach of visual storytelling.

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Whiteboard Selling

Remove The Powerpoint From Your Selling Strategy

On May 16, 2013, in Business Success, Featured, Guests, Sales Strategies, Upcoming Guests, by Robyn Johnson

Having visuals to prove a point does benefit a presentation, but all of us have witnessed a PowerPoint that we would rather sleep through, then pay attention to. This Sunday at 4PM, on 55KRC, Corey Sommers, author of “Whiteboard Selling: Empowering Sales Through Visuals”, will be joining us to share why using a whiteboard to share visuals is more beneficial to a sales presentation than a PowerPoint presentation, how to create your message to include visuals, and how to empower your sales force to tell the story and extend the reach of visual storytelling.

Finding Sales Success with Effective Customer Communications

On May 6, 2013, in Business Success, Featured, Guests, Podcast, Previous Show Recordings, Sales Strategies, by Robyn Johnson

It’s not the product or service being sold that creates a perfect customer experience, but how effectively you communicate with a customer. Understanding how to effectively communicate, is hard for some, that’s why Jack Griffin, author of “HOW TO SAY IT: Creating Complete Customer Satisfaction (Winning Words, Phrases and Strategies to Build Lasting Relationships in Sales and Service)” joined us to share his expertise. Jack shared how to use language to create satisfaction in the whole customer experience, and why effectively communicating with your customers can keep them coming back for more.

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The Complete Customer Service Experience

On May 2, 2013, in Business Success, Featured, Guests, Sales Strategies, Show Topic, Uncategorized, by Robyn Johnson

The customer experience lies at the heart of every customers decision to return to a business, or to use a service again. Wouldn’t it made sense to effectively communicate with your customers to create the perfect customer experience? According to Jack Griffin, author of “HOW TO SAY IT: Creating Complete Customer Satisfaction (Winning Words, Phrases and Strategies to Build Lasting Relationships in Sales and Service)”, it does. Jack will be joining us this Sunday, at 4PM, on 55KRC, to discuss how to use language to create satisfaction in the whole customer experience, and why effectively communicating with your customers can keep them coming back for more.

Becoming an Information Concierge

On March 18, 2013, in Business Success, Featured, Guests, Marketing Strategies, Podcast, Previous Show Recordings, Sales Strategies, by Robyn Johnson

“Sales and Marketing need to shift their thinking. They need to help the customer get to the information they are looking for, but also understand what they need by looking at their behavior,” say Steven Woods,author of “Digital Body Language”, “Revenue Engine” and co-founder of Eloqua. Steven shared with us, why the way we buy is different, how to deal with that change, and what the outcome could be if you thinking differently about the way you sell and market.

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Knowledge is Power with Marketing Automation

On March 15, 2013, in Business Success, Featured, Guests, Marketing Strategies, Sales Strategies, Upcoming Guests, by Robyn Johnson

When your prospects finally reach out to your for assistance during the buy cycle, they are much more educated about your product, than those buyers of the past. So shouldn’t you have an understanding of what content they have already consumed and where to take them next? This Sunday, at 4PM, on 55KRC, Steven Woods, author and co-founder of Eloqua, will be joining us to discuss the customer, the buy cycle, and what you should know before your customers need your help to take the next step in their purchase.

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Tapping into Business Growth with CRM

On January 21, 2013, in Business Success, Featured, Guests, Podcast, Previous Show Recordings, Sales Strategies, by Robyn Johnson

According to Connor Marsden, US Director for Microsoft Dynamics CRM, CEO’s see a CRM system as an unfair advantage against the competition. The goal of a CRM system is to maximize the return on investment of sales and marketing, but how does a CRM system assist in that process? Connor shared with us what a CRM system is and does, how it’s benefiting the bottom line of many businesses, and what the combined solution between Cincom and Microsoft Dynamics CRM can bring to the table at your company.

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Ignite Business Growth with a CRM System

On January 18, 2013, in Business Success, Featured, Guests, Sales Strategies, Upcoming Guests, by Robyn Johnson

Can a CRM system improve your businesses bottom line? Connor Marsden, US Director for Microsoft Dynamics CRM, will be joining us this Sunday at 4PM, on 55krc, to discuss what a CRM system is, how many other companies are using it, and what benefits it can bring to you, and your business.

The Art and Science of Sales

On November 12, 2012, in Guests, Podcast, Previous Show Recordings, Sales Strategies, Uncategorized, by Robyn Johnson

The emergence of the internet has caused a shift in the way a customer flows through a sales cycle, causing the customer to be more educated about the product than ever before. That boost in education is changing sales. Neil Rackham, author of “Rethinking The Sales Force”, joined us to discuss why the sales person should re-think how they sell, and what he is doing to help new sales professionals succeed.

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Rethinking The Sales Professional

On November 8, 2012, in Business Success, Featured, Guests, Sales Strategies, Upcoming Guests, by Robyn Johnson

Neil Rackham, author of “Rethinking The Sales Force” , will be featured on Expert Access Radio this Sunday at 4PM on 55KRC – THE Talk Station. Rackham will discuss the ever changing world of sales, why we should re-think how we sell, and what he is doing to help new sales professionals.

The Secret to Becoming a Sales Rockstar

On October 22, 2012, in Business Success, Featured, Guests, Sales Strategies, by Robyn Johnson

The term salesmanship is defined as the ability or effectiveness in selling or in presenting persuasively. Based on that definition, do we all have the ability to become a successful sales person? Or even a sales rockstar? “Salesmanship is not a personality trait, but a set of skills,” this is according to Spider Lockhart, author of “The Second Secret for Sales” and the man behind The Path Sales Discipline. Spider shared with us his sales experiences, how he is helping other sales people to be successful, and what the second secret for selling truly is.

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Finding The Secret To Sales

On October 18, 2012, in Business Success, Featured, Guests, Sales Strategies, Upcoming Guests, by Robyn Johnson

Have you ever felt that salesmanship is something that you lack, and that sales isn’t for you? If so, Spider Lockhart might be able to change your mind. Spider Lockhart, author of “The Second Secret for Sales” and one of the driving forces behind The Path Sales Discipline, will be joining us this Sunday at 4PM on 55krc.com, to share some of the critical elements of selling that every sales person should know from his new book “The Second Secret for Sales”, and why salesmanship is not a personality trait but a set of skills that can be formed.

Chuck Underwood - Photo

Using Generational Study To Market and Advertise

On September 24, 2012, in Business Success, Featured, Marketing Strategies, Podcast, Previous Show Recordings, Sales Strategies, by Robyn Johnson

Five living generations exist today, so doesn’t it make sense to market and advertise to them? According to Chuck Underwood, author of “The Generational Perspective: Understanding Generational Differences in the Workplace, Marketplace, and Living Room”, it does. Chuck discussed what characteristics, values, and ideas each generation possess, and how we can market and advertise to those generations using those same characteristics, values, and ideas.

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Mark Faust, author of “Growth of Bust! Proven Turnaround Strategies to Grow Your Business,” on Expert Access Radio

On March 5, 2012, in Guests, Podcast, Previous Show Recordings, Sales Strategies, by liz

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Jim Wilson, Cincom Intelligent Selling Solution Program Director, Featured Guest on Expert Access Radio

On March 5, 2012, in Featured, Podcast, Sales Strategies, by Steve Kayser

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Stephanie Palmer, Author of “Good in a Room,” – Featured Podcast

On March 1, 2012, in Podcast, Sales Strategies, by Steve Kayser

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You better be Good in a Room if you’re competing in the Complex Sale arena. Stephanie Palmer was a buyer of $100 million dollar projects. She shares what she learned from listening to over 3,000 pitches.

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Betsy Kruger on How the 80-20 Rule Can Help in Your Customer Strategy on Expert Access Radio

On February 27, 2012, in Guests, Podcast, Previous Show Recordings, Sales Strategies, by Robyn Johnson

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Chris Hicks Talks Unique Methodologies to Assist Executives and Owners Develop More Effective Strategies on Expert Access Radio

On January 30, 2012, in Podcast, Previous Show Recordings, Sales Strategies, by liz

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Business-to-Business Selling Deconstructed

On January 18, 2012, in Podcast, Sales Strategies, by Steve Kayser

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Geoffrey James, Author of “How to Say It: Business to Business Selling,” Expert Access Radio Interview

On January 18, 2012, in Featured, Podcast, Sales Strategies, by Steve Kayser

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Barbara McAfee, Author of “Full Voice: The Art and Pratice of Vocal Presence,” Expert Access Radio Interview

On January 9, 2012, in Podcast, Sales Strategies, by Steve Kayser

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Mark Satterfield, Author of “Unique Sales Stories,” Featured Expert Access Radio Podcast

On December 21, 2011, in Podcast, Sales Strategies, by Steve Kayser

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Jim Wilson, Cincom Intelligent Selling Solution Program Director, and Bestselling Author Eric Tyson – Featured Expert Access Radio Podcast

On December 5, 2011, in Featured, Podcast, Sales Strategies, by Steve Kayser

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Philippa Gamse, Author of “42 Rules for a Web Presence That Wins: Essential Business Strategy for Website Success,” Expert Access Radio Featured Podcast

On November 14, 2011, in Featured, Podcast, Sales Strategies, by Steve Kayser

The 42 Rules are based on Philippa’s 15-plus years of consulting experience and research into what works at a practical level, and is illustrated with real-life examples from clients, audiences and colleagues. We discussed what it takes to create and sustain a successful web presence in today’s hyper-social environment.

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John Doerr: How to Sell in any Situation – Rainmaking Conversations

On April 19, 2011, in Podcast, Previous Show Recordings, Sales Strategies, by Steve Kayser

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Listen to our interview with John Doerr, Author of “Rainmaking Conversations: Influence, Persuade, and Sell in any Situation.” Join Steve Kayser (@stevekayser) and Jay McKeever (@jaymckeever) on “Expert Access Radio” every Sunday at 4:05 p.m. EST on 55KRC.com – The Talk Station – for live, in-depth interviews with business leaders and bestselling authors from around [...]

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Dave Stein: “How Winners Sell,” CEO of ES Research, on Expert Access Radio

On March 15, 2011, in Podcast, Previous Show Recordings, Sales Strategies, by Steve Kayser

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