LISTEN TO THE THE INTERVIEW
On December, 19, 2010 international bestselling author Steven Pressfield was our featured guest.
HOW TO DEFEAT YOUR INNER DEADBEAT
How many of you intend to “one day” start a new business? Invent a life-saving miracle device? Write a book? A screenplay? A musical? “One day” is your INNER DEADBEAT. Your eternal stumbling block. A soul-sucker of time and life.
It’s egged on by a ferocious adversary—Resistance (with a capital “R”). It’s the intractable foe of all working writers and the death of most aspiring writers as well as entrepreneurs, painters and astronauts.
THE WAR OF ART
We talked with Steven about breaking through the creative blocks in your life of business and the business of life — all lessons learned from the creative business classic The War of Art.
A REALLY COMPLEX SALE
You thought you sold a service or product that was complex? And that you work in a complex sales environment?
Steven Pressfield has a new book coming out titled The Profession, and we also delved into “what it takes” to make this book a New York Times hardcover fiction bestseller. We’ll cover the meetings, the marketing and publicity, what works and what doesn’t—everything. And when you get this firsthand, behind-the-scenes look, you’ll see all the moving parts of a really “Complex Sale.”
The Power of Resistance: Lessons Learned from Bestselling Author Steven Pressfield