Francois Gossieaux, author of “The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media,” winner of a National 2010 Best Books Award, joins us on Expert Access Radio.

Facebook. Twitter. YouTube. LinkedIn. Unless you’re living in the Stone Age, it’s hard to ignore all the social networking tools that have taken the world by storm. To keep up–and stay competitive–you need to rethink how your organization interacts with this brave new world. You need to stop marketing to consumers and start socializing with communities who know what they like and aren’t afraid to share it. You need to understand the power of social media—and use it to your best advantage.

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